The frontage of Skegness station underwent a major refurbishment during 2011. In the centre of this image there is a replica statue of the Skegness' famous Jolly Fisherman. This character first appeared in 1908 being a creation of artist John Hassall for the Great Northern Railway's promotional department. He appeared with the now famous slogan, 'Skegness is SO bracing'. The figure has been adopted as the mascot of the East Coast town.
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